ALT Sports Data is teaming up with a major international sports betting operator.
The sports trading and consumer data company announced on Wednesday a partnership with bet365 to provide the British operator with official data analytics and real-time information for alternative and emerging sports. Bet365 will leverage ALT Sports Data’s services to provide new wagering opportunities for players while expanding its reach.
“This partnership marks a significant step in our mission to bring alternative sports into the mainstream,” said ALT Sports Data CEO and founder Joe Dunnigan. “By providing data that drives new and differentiated sports bettors, we are creating a dynamic betting environment that will appeal to a wider range of sports fans.”
ALT Sports Data will add to the 96 sports currently offered by bet365. The operator has a global customer base of 100 million players with more than 1 million live streams.
Last month, bet365 continued to expand its reach after receiving approval for a wagering license in Tennessee. The operator has yet to announce its official launch date.
ALT Sports Data builds portfolio of partners
The California-based company has secured a partnership with bet365 after recently striking deals with some of the most popular sports entities in the world.
ALT Sports Data landed a global partnership in January with X Games allowing sports fans from around the world to wager on the extreme sports competition for the very first time.
The deal sees ALT Sports Data leverage its services to power traditional and prop markets.
A month later, ALT Sports Data secured a partnership with Formula 1 to provide the global motor racing competition with official betting data. Formula 1, owned by Liberty Media, reaches over 700 million fans worldwide with a new season getting underway on March 14.
Formula 1 begins its 2025 season this weekend for the Australian Grand Prix.
Bet365 also has partnerships with the World Surf League and Power Slap. In addition to bet365, ALT Sports Data’s operator partners include DraftKings, Caesars and FanDuel.
