Bet365 is providing basketball fans with a new product for March Madness.
The sports betting and iGaming operator has teamed up with B2B casino content provider Incentive Games to launch the bet365 Bracket Challenge. The product, available in bet365’s licensed markets, provides sports fans with the opportunity to win a grand prize of $100,000 by testing their knowledge and prediction skills for the largest single-elimination tournament in amateur sports. The challenge also provides leaderboard rewards and the chance to take home a $10 million jackpot reserved for entrants with the perfect bracket.
Bet365 has made the free-to-play game available to eligible customers 21 years and over.
“This game is more than predictions; it’s about exciting players, driving community engagement and being part of a monumental sporting event,” said Incentive Games Chief Commercial Officer Ahmed Baker. “We are honored to play a role in bet365’s continued success in the U.S. and international markets.”
Incentive Games and bet365 have launched the March Madness bracket challenge after partnering in January to bring new pay-to-play crash game Velocity to Brazil’s market.
Bet365 and Incentive Games launched shortly after Brazil began allowing licensed casino and sports betting operators to accept wagers in a new iGaming and sports betting market.
Players in Brazil have access to bet365’s entire portfolio of iGaming and sports betting offerings with the brand also having a physical presence in Barueri, São Paulo.
Bet365 expands US presence
The brand has expanded its reach in the U.S. by launching operations in new markets.
Last week, bet365 began accepting online sports wagers in Illinois after securing a market access deal in the state with Walker’s Bluff Casino Resort. Bet365 also plans to offer retail sports wagering in the Land of Lincoln but has yet to announce a launch date.
On Monday, bet365 continued to solidify its presence in America with the launch of operations in Tennessee bringing its reach to 13 states. It debuted in the Volunteer State after being awarded a license by the Tennessee Sports Wagering Council.
