British operator bet365 is taking advantage of Brazil’s newly regulated gambling market.
Bet365 has formally announced the launch of online sports betting operations in Brazil building on recent efforts by the company to bolster its presence across the Americas. The sports betting and iGaming operator is providing players in Brazil with access to its unique betting experience as it commits to the region with a headquarters in Barueri, São Paulo.
Players in Brazil have access to both bet365’s sports betting and iGaming platforms with its live casino and portfolio of slots and jackpots readily available. The operator is also making efforts to promote responsible gambling by providing a collection of resources in Brazill.
The South American country presents a promising opportunity for bet365 with a population of roughly 220 million people and a bevy of professional and amateur sports and teams.
“We are delighted to announce our launch in Brazil and deliver a premium sports betting experience to this vibrant market,” said a bet365 spokesperson. “Football fans around the world share a love of the beautiful game but nowhere is that passion more evident than here. We’re thrilled that our Never Ordinary brand platform can further enhance the enjoyment of the sport for the Brazilian people.”
In addition to Brazil, bet365 has offices in Denver, Gibraltar, Malta, Australia, Colombia and Bulgaria. As of Jan. 6, the company has a workforce of over 9,000 people.
bet365 enters competitive market
Last week, Brazil began allowing licensed operators to accept online casino and fixed-odds sports wagers ending an arduous launch process in the country.
Brazil launched regulated wagering after President Lula Inacio Da Silva signed Bill PL3626/23 into law in January 2024 creating the regulatory framework for the industry.
Brazil is offering sports betting and iGaming with oversight from the Prizes and Betting Secretariat (SPA), an agency backed by the Ministry of Finance. The SPA issued 67 wagering authorizations to gambling brands, of which 52 were provisional. The companies, that paid a $4.8 million subsidy, include MGM Resort’s LeoVegas and Flutter’s Betfair.
