Sportradar is leveraging artificial intelligence to bolster its marketing service.
The Swedish sports data aggregator has launched Generative AI audio, a new feature that is integrated into the company’s multi-channel marketing service ad:s. Gen AI will deliver personalized, real-time audio advertisements for sports betting and iGaming operators through Sportradar’s live data and AI tools. The feature provides operators with an audio marketing solution that is designed for immediate use while providing operators with the opportunity to create creative content during live events throughout sports.
“Sports fans and bettors are increasingly consuming audio content, with listenership increasing by over 1000% in the past seven years,” said Sportradar SVP of Marketing Services Niki Beier. “We’re providing a sophisticated yet simple-to-use solution to sportsbook and casino operators. Through our gen AI technology, we’re making it easy for clients to integrate audio adverts into their acquisition and branding campaigns, to reach more customers with real-time relevant audio messages, without the need for creative teams or a high production budget.”
Sportradar is providing operators with access to Gen AI after adding paid search to ad:s.
Earlier this year, Sportradar added paid search to ad:s to allow operators to further expand their reach and acquire new customers. The inclusion of paid search allows Sportradar’s portfolio of partners to bypass certain hurdles that are associated with archaic SEO practices. Paid search in ad:s also expands search coverage for increased ad relevance.
The enhancements of Sportradar’s tech-driven services come after the company appointed Behshad Behzadi as its Chief Technology Officer and Chief Artificial Intelligence Officer. In his role, Behzadi is responsible for leading the company’s adoption of AI and other cutting-edge technologies. Before Sportradar, Behzadi spent 18 years at Google.
