Sportradar is bolstering its marketing service with new capabilities.
The Switzerland-based sports data aggregator announced on Tuesday the addition of paid search to ad:s, its social marketing service. The addition of paid search to ad:s allows operators to reach and acquire new customers who showcase an interest in gaming.
“Paid search is an essential marketing channel for betting operators to acquire customers,” said Sportradar SVP of Marketing Services Nikolaus Beier. “Only Sportradar, through the combination of our unrivalled expertise and innovative technology, can deliver the industry’s most effective, efficient and comprehensive paid search solution for operators’ customer acquisition efforts.”
Sportradar’s addition of paid search allows operators to bypass certain hurdles associated with archaic SEO practices while expanding search coverage for increased ad relevance.
The company’s ad:s service has also been improved with the integration of live sports data and betting content into social media video marketing. The integration of live sports data and betting content allows Sportradar to deliver more relevant ads in an efficient manner.
The social marketing was initially available on Meta’s platforms, including Facebook.
Sportradar expands offerings
The addition of paid search to ad:s comes after Sportradar enhanced its betting markets.
Last week, the company announced plans to launch micro markets for tennis in partnership with the Association of Tennis Professionals (ATP). The markets create an additional revenue stream for operators while providing players with more betting options.
Sportradar will debut its micro markets for tennis in October during select ATP matches. The micro markets will create approximately 1,500 new wagering opportunities per match.
Sportradar currently offers micro markets for soccer and table tennis.
