MGM expands European push with Push Gaming acquisition

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MGM Resorts International has agreed to acquire B2B gaming supplier Push Gaming as it continues to keep an eye on European expansion. 

The deal was completed via LeoVegas and the LeoVenture investment fund, which MGM acquired last year as a vehicle for its European operations. 

Push Gaming places emphasis on a “player first ethos toward slot development” and boasts a library of games that includes Razor Shark, Jammin’ Jars and Big Bamboo.

Following the acquisition, Push Gaming titles are now available with the strength of the LeoVegas and MGM brands behind them. The studio now anticipates further growth following the investment. 

James Marshall, Push Gaming CEO, said: “We’re extremely proud of the tireless work put in over the years that has allowed us to reach this position as a company. The acquisition is a testament to the talented team we have built along with their skills and industry insight that have led to where we are today.

“While our ownership may be new, Push Gaming will be managed independently by the same leadership and our commitment to creating the ultimate entertainment in gambling games remains unwavering. We’re more determined than ever to ensure that we deliver the very best content that stands the test of time and drives traffic for our operator partners.

“Having the likes of MGMRI and LeoVegas Group behind us is going to open a whole new level of opportunity for us to put our content in front of even more people in a greater number of places globally and this prospect excites us massively.

“It’s business as usual but with an added spring in our step and even wider horizons than before as we take Push Gaming into this new exciting chapter.”

MGM bought LeoVegas in 2022 to spearhead expansion in Europe as it seeks to be a dominant player in global markets. 

A key development since then has been the launch of BetMGM in the UK, which was announced in August and will be implemented this fall. 

BetMGM UK will be powered by LeoVegas technology, notably not Entain’s, which is the case in the US. Providing doubt over the long-term future of the BetMGM JV, MGM will be competing against Entain’s Ladbrokes and Coral brands in the jurisdiction.