Happyhour.io, a seed and early-stage accelerator in igaming, has invested in online sports betting operator Betsala.com to bolster its growth in Chile.
Under the terms of the agreement, investment capital will be provided to Betsala by Happyhour, who will also offer its operational, product, and tech expertise to speed up the operator’s growth in the Chilean market.
“At Happyhour, we invest in people and businesses that will transform the industry,” commented Robin Reed, CEO at Happyhour.
“Betsala is poised to become the largest online operator in Chile and we are excited to be a part of this rapid growth into the market.”
Happyhour has stated that the investment will accelerate Betsala’s growth, backing its goal of becoming one of Chile’s leading sports betting operators.
“We have the right management team, experience, and vision to be a sports betting and gaming powerhouse in Chile,” stated Albert Bellavista, CEO at Betsala.
“The investment from Happyhour will allow us to scale rapidly with the product and operational know-how to become the sports betting brand in Latin America.”
Making its market entry in 2020, Betsala offers its users local market odds and a free bet club. One of its ambassadors is Chilean national soccer team icon, Marcelo Salas.
Jaime Mainou Berriozabal, CMO at Betsala, added: “At Betsala, we understand the local market, its customers, and potential for growth intimately. The alliance with Happyhour solidifies the future of the Betsala brand in Chile.”