Push Gaming strengthens Mexican ties with Betway

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Push Gaming has signed a global gaming distribution partnership with sports betting and casino operator Betway which will shore up its position in Latin America.

Under the provisions of the deal, Push Gaming’s portfolio of slot titles will be integrated into the Betway platform. 

Initially beginning with the Mexican and UK online casino markets, but expanding further down the line, the deal sees Push titles such as Fat, Big Bamboo and Jammin’ Jars available to Betway players in those jurisdictions. 

Anthony Werkman, CEO of Betway Group, said: “We are proud to announce the addition of Push Gaming’s portfolio across several of our key markets. 

“At Betway, we strive to bring our customers the finest and most innovative gaming content, and partnering with Push Gaming aligns perfectly with our goal of giving our players more exciting games to enjoy.”

The deal provides a big boost to the global presence of the slot studio as it seeks to become a big player in Mexico. Thanks to Betway’s customer base, Push’s new title Razor Returns will be visible to a wide range of Mexican online casino players. 

Fiona Hickey, Director of New Business and Markets at Push Gaming, added: “This landmark deal with Betway is the perfect way to consolidate the fantastic work all our teams have been producing.

“Given Betway’s position at the top of the industry in a considerable number of markets, it’s been fantastic working with them on this integration and I’m sure we’ll have many years of success together.

“Betway’s premium platform offers an ever-growing number of players in the exact regions we’re growing in so we’re thrilled at the prospect of collaborating with such a world-class brand and the opportunities it will bring going forward.”

Last week, Betway unveiled former US Open champion Andy Roddick as its newest global ambassador as it ramps up its marketing efforts.