SB22 introduces “transformative” K22 retail betting kiosks

product launch
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SB22 has unveiled its newest product, the K22 retail betting kiosk, as it aims to revolutionize the betting kiosk market. 

K22 is a sports betting kiosk that can be implemented by sports betting operators “of all sizes”. It offers next-generation technology that can appeal to novice or expert bettors, according to the company. 

Aiming to create a retail kiosk that feels like placing a mobile bet, SB22 created K22 to have a UX akin to a tablet screen, while it also features the company’s “BetLucky” option to help players make assisted parlays. 

The sportsbook supplier explained that the K22 does not require a sportsbook to operate the terminal and that operators can install the machines with “nominal overhead costs”.

Designed to be used by an array of operators, K22 can be integrated into different CRM and loyalty programs for casino operators, whilst it claims to be the first kiosk system to come with TITO functionality. The supplier also claims to bring another “industry first” with K22 coming with an integrated cash dispenser within its machinery. 

Vladimir Jovanovic, COO of SB22, explained: “This is transformative, frankly. Now any company of any size in any location can offer a proper experience for its customers at a fraction of what it costs to deliver the inferior product that’s out there today.

“We call it the democratization of sports betting. But it’s so much more than that.”

From a security perspective, K22 also has an AI camera that features AML and risk management technology “without encroaching customer privacy”.
SB22 has been expanding in the US in recent months as a self-described industry interrupter. The firm primarily supplies sportsbook technology and recently gained clients in Puerto Rico.