FanDuel Group has named acclaimed sports radio and television personality and problem gambling advocate Craig Carton as its first national responsible gaming ambassador.
The firm described the appointment as the next step in its plan to lead industry-wide comprehensive responsible gaming efforts.
Carton, who currently co-hosts sports talk show “Carton & Roberts” on WFAN 101.9 FM / 660 AM (WFAN-FM/AM) in New York will immediately join FanDuel’s efforts to promote safer gaming behaviors.
His involvement will be focused in three critical areas including advocacy, prevention awareness and content development focused on the importance of wagering within limits.
“My story and personal history with gambling has been well documented,” said Carton. “More than ever, I want to use my experience and platform to shine a meaningful spotlight on the issue of problem gambling.
“It was important to me that I find a real partnership with a company that shared my passion for this issue. It became clear FanDuel shared the same goals and was comfortable working transparently with me for the sole purpose of protecting people.”
Chief Marketing Officer Mike Raffensperger noted: “We are absolutely thrilled to partner with Craig to place even more emphasis on responsible gaming behaviors.
“Everyone at FanDuel understands the importance of protecting our customers who are also our family, friends, neighbors and community members. Craig’s powerful personal story will help fuel our mission of making sure no bet placed results in hurting a loved one.”
On the advocacy front, Carton will join the company’s Responsible Gaming Steering Committee chaired by President and Interim CEO Amy Howe. He will engage in frequent speaking events that promote RG education with a specific focus on new customers, both in new states and with 21 to 25-year-old consumers.
Moreover he will review and evaluate company standards and procedures for monitoring safe play, as well as provide insight on current AI capabilities that spot problematic play patterns faster and more accurately.
On prevention awareness, Carton will educate customers in new markets as states legalize mobile gaming to ensure awareness of the tools and resources designed to protect them and aid in the creation of FanDuel’s RG specific advertising campaigns.
Carton’s content creation responsibilities will include the development and distribution of shared content, in partnership with WFAN and its parent company Audacy, from Carton’s “Hello, My Name is Craig” program, to wider audiences.