Altenar partners with Playbonds to enhance LatAm sportsbook offering

Two hands clamoring over a volleyball
Image: Shutterstock

A new partnership between Altenar and Playbonds will begin in Latin America but it could expand beyond that if things go well.

Software provider Alternar will provide Playbonds with its online sportsbook platform to enhance the gambling site’s sports betting offering. Playbonds, which is part of Playbrands, operates in Brazil as well as other areas of South America since 2011.

Playbonds has its own team of traders but will use Altenar’s pre-game and in-game offerings to expand betting options on sports like soccer, basketball, volleyball, and even horse racing. While the start of the deal is restricted to online, there is potential for Playbonds to use Altenar’s retail sportsbook solution in the future.

Playbonds is part of Playbrands Group, an Uruguay-based online gambling company that includes the consumer-facing Playbonds brand in addition to several B2B casino solutions.

“We are thrilled to expand further into LatAm’s market and delighted to partner with Playbonds and provide them with our unique and innovative sportsbook,” said Altenar Head of Sales Antonino Barra. “To have the opportunity to launch with one of the region’s leading operators is a real coup for us and we are sure this will extend our footprint in LatAm as we move further into 2023.”

“To bring sports betting to our LatAm players is a huge moment for us and to form an agreement with one of the world’s best sportsbooks is a massive landmark for Playbonds. We have over a decade’s experience and have become one of the leading operators in the region so this new arrangement will be hugely beneficial to us and Altenar,” added Playbrands Group CTO Pablo Bonifacich.