Conall McSorley promoted to Head of Racing at SIS

SIS Head of Racing Conall McSorley
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SIS is making a change to its leadership team.

The live betting content and services supplier has promoted Conall McSorley to Head of Racing after previously serving as a commercial manager and leader of international racing.

“Conall has shown in his time with SIS that he has the product knowledge and commercial acumen that will help us to continue leading the way in delivering top-class products to a growing number of partners,” said SIS COO Andy Purkiss. “We’re excited to see him take on this new role and look forward to building on the strong momentum our racing offering has produced in recent months while adding value for our customers and rights partners.”

As SIS’ Head of Racing, McSorley is responsible for leading strategies for retail and digital channels while continuing to develop the company’s 24/7 live horse racing services.

“Our 24/7 racing offering delivers great value to operators all over the world, so it is an honor to be handed the task of overseeing a product that drives revenues while being enjoyed by millions of people,” added McSorley.

SIS also carries wagering options for more than 27,000 greyhound races each year.

SIS brings its services to an U.S. market

McSorley’s promotion comes as SIS’ horse racing business expands its reach.

In February, SIS Content Services secured a deal with bet365 to bring fixed-odds horse racing to a U.S.-licensed sportsbook for the first time. The pact provides bet365 account holders in Colorado with the ability to wager on SIS’ full portfolio of horse racing content.

SIS has a portfolio of over 170 international and domestic tracks, including the Saudi Cup.