Sports betting marketplace WagerWire has partnered with sports wagering platform Wagr to bring community and user experience to the forefront of the industry’s offering.
WagerWire deal with Wagr is the marketplace’s first of its kind with a sportsbook, and it follows the completion of a seeding round for the company earlier this year, which was backed by Miami Marlins co-owner, Roger Ehrenberg, NBA All-Star Richard Jefferson, and SimpleBet & Betr founder Joey Levy’s 305 Ventures, among others.
Wagr also closed an investment round in 2022, completing a $12m Series A round backed by the Kraft Group, owners of the New England Patriots and Revolution, and Harris Blitzer Sports & Entertainment, owners of the Philadelphia 76ers and New Jersey Devils, among others.
“While we’re building the greatest next-generation online betting experience, we’ve been fostering an active and engaged community focused on developing smarter and more empowered bettors,” commented Zach Doctor, CEO of WagerWire.
“Wagr represents an ideal operator to partner with, as we’re able to unify our core value propositions: building the ultimate bettor experience through innovative technology, fostering high levels of social media engagement with the development of hyper-relevant communities, and empowering bettor education.”
WagerWire highlighted a recent study it completed as the reason behind its partnership with Wagr, which underlined the importance of betting education within online communities.
An August 2022 study detailing behaviors and sentiments of bettors and would-be bettors alike revealed 43% of non-bettors “don’t feel like they know enough about sports betting”, while 41% of non-bettors “don’t know enough about how to bet online”.
“The energy of Tennessee sports fans is electric,” added Eliana Eskinazi, Co-Founder and COO of Wagr.
“As a local operator, we’re focused on harnessing that energy via digital and in-person experiences, and ultimately providing our players and our community with a best-in-class experience. We’re excited to combine forces with WagerWire’s highly engaged online community to grow our footprint in Tennessee and beyond.”