DraftKings responsible for 57% of MA sportsbook revenue in October

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Depending on who you ask, some might say handle is the better measure of market share. Others, like FanDuel CFO Paul Edgecliffe-Johnson, say revenue is the way to go.

DraftKings once again thwarted FanDuel in both categories in its home state of Massachusetts in October. Of the $556 million in handle in the state, DraftKings accounted for nearly $305 million of it, while FanDuel was a distant second with $155.6 million in bets.

On the revenue front, DraftKings held higher than FanDuel as well, netting $34.3 million compared to FanDuel’s $15.9 million. The best hold of the month though sat with third-place BetMGM, with $4.4 million in revenue on $35 million in wagers.

It was a high-hold month across the board for operators with $58.2 million in combined revenue. That amounts to $11.6 million in tax revenue for the state. To date, sports betting has brought in more than $70 million in tax revenue for the state since launching at the start of the year.

Fanatics continued to trend upwards, jumping from $8.9 million in revenue in September to $13.6 million in October. That number just outperformed WynnBet, which posted $13.5 million in handle.

Barstool Sportsbook was just ahead of those two operators with $13.9 million in handle during its last full month of operation under that name. The next report will include two weeks of data where the operator performed under the newly launched ESPN Bet brand.

It remains to be seen if the new brand for Penn will be enough to keep out in front of Fanatics and to gain ground on Caesars Sportsbook, which held its fourth-place position with $19.1 million in handle.