XLMedia has agreed to a partnership with Newsweek to exclusively supply the global news brand with sports betting content via its Sports Betting Dime brand.
The digital media publisher’s sportsbook content will reach Newsweek’s audience of 50 million unique readers across the US each month, a following established after years of high-quality news reporting.
“Our partnership with Newsweek allows our team to tap into their massive national footprint as the legalization of sports betting spreads throughout the US, which is valuable for both of our businesses,” commented Cody Darwick, Director of Partnership at XLMedia.
“We very much look forward to working with the Newsweek team and adding our insightful betting content to their premium digital property.”
Under the terms of the deal, XLMedia will supply engaging sports betting content, manage commercial sportsbook deals, and execute monetization strategies for Newsweek, as well as a new content offering for its audience.
Nalin Kaul, VP of Strategy at Newsweek, added: “As sports betting continues to pick up steam, a deal like this – with one of the leading media companies in the betting space – helps us capture a new opportunity in content commerce.
“XLMedia has a superior ability to monetize highly engaged audiences via partnerships, and we’re very excited to enter into one with them.”
In October, Sportradar agreed to become the official sports data provider of XLMedia through a range of the digital media company’s products and services.