Sportradar has agreed to become the official sports data provider of XLMedia through a range of the digital media company’s products and services.
Through the partnership, XLMedia will utilize Sportradar’s real-time sports data products across its owned and operated digital sport properties, including Sportsbettingdime, saturdaytradition, saturdaydownsouth, CrossingBroad, EliteSportsNY, and Canadian Sports Betting.
“This partnership highlights Sportradar’s ability to be a one-stop shop for exclusive betting data and sports content for XLMedia’s high-quality publisher partner brands and highly engaged audiences,” commented Brian Josephs, Head of Regional Sales, North America at Sportradar.
“The dynamic, relevant, and engaging products that XLMedia will receive through this partnership will not only resonate with fans and bettors alike but also aid XLMedia in further monetizing their audiences.”
A suite of visualization tools, including widgets and live match trackers, will also be provided by Sportradar to XLMedia to help enhance their editorial content, as well as betting odds and insights to meet the demand for sports betting content across their websites.
“Partnering with an innovative sports technology company like Sportradar is key to XLMedia’s ambition to fuel fan engagement and enrich the audience experience across our sports media and sports betting brands,” added Elizabeth Carter, VP of Global Marketing and Communications at XLMedia.
“We’re confident that the premium products Sportradar provides will increase demand from audiences and advertisers alike. Our team is thrilled to expand this partnership and integration over time.”
Last month, SBC Americas spoke to Carter about XLMedia’s brand refresh, if the company has become more North American-focused following its rebranding, and which markets in the region is it most excited about.
