DraftKings and Live! Hospitality & Entertainment have announced that they will open their first DraftKings Sports & Social venue at Somerset Collection in Troy, Michigan on December 1.
Designed by ICRAVE with the sports fan in mind, the new DraftKings Sports & Social location promises to fill a niche by “providing an upscale, premier sports and entertainment experience” and “the next best game-watching experience outside of a stadium or arena”.
The Michigan venue is part of the strategic partnership between DraftKings and Sports & Social that began last year.
“It’s been great collaborating with Live! Hospitality & Entertainment on this exciting project, which will deliver sports fans a great game day experience,” commented Jeremy Elbaum, SVP of Business Development at DraftKings.
“With a shared commitment to innovation and entertainment, we look forward to opening our doors to customers in the Metro Detroit area.”
The 10,400 square-foot DraftKings Sports & Social will feature a 32-foot LED media wall and will host game days with emcees and DJs, live fan-cams, competitions and games, and audio and visual displays, including music and light effects.
The venue will have an exclusive DraftKings Lounge for private parties and events, a dog-friendly outdoor patio for al fresco dining, live music, and entertainment multiple days a week, and a wide variety of social games.
Customers can also use DraftKings’ mobile sportsbook and casino platforms in the venue to place wagers on football, basketball, baseball, golf, MMA, soccer, tennis, and more while watching live games.
“Our core mission with DraftKings Sports & Social is to ‘raise the sports bar’ and set the new standard for dining and sports entertainment,” stated Scott Steenrod, COO of Live! Hospitality & Entertainment.
“Forging this strategic relationship with DraftKings, an industry leader in sports betting, has allowed us to create an iconic entertainment and dining destination where sports entertainment and sports betting will come together to create a truly premier experience.
“We’re thrilled for the public to experience the venue first-hand at the height of the NFL and college football seasons.”
DraftKings Sports & Social will also have a gastropub menu of made-from-scratch items for lunch and dinner seven days a week, as well as brunch on the weekends. Special food and beverage-focused events will take place every week.
Nathan Forbes, Managing Partner of The Forbes Company, added: “This new destination will combine three things that our guests love – sports, entertainment, and dining. DraftKings and Live! Hospitality & Entertainment are creating a culinary, sensory experience that we believe will be the first of its kind in Michigan.
“Like so many of our exclusive retailers, we are pleased that DraftKings Sports & Social selected Somerset Collection as its premier location.”
More DraftKings Sports & Social venues are expected to be announced in the coming months.