Sportradar has formed a new deal with Kindred Group for the provision of paid social media advertising via its ad:s marketing platform, to boost the operator’s customer acquisition capabilities.
The sports tech group will assist Kindred in growing its customer base while increasing the effectiveness of its advertising spend by optimizing social media as an acquisition channel.
As a result of the agreement, Kindred will elevate its ability to effectively target and acquire customers across social media’, by developing a deeper understanding of users’ behavior on social media and the delivery of relevant, real-time content.
Florian Geheeb, Global Director Advertising Sales at Sportradar, said: “Sportradar has enjoyed a productive partnership with Kindred Group, and today’s deal underscores our commitment to continuously deliver the best possible products and services to the top names in betting and gaming.
“An effective social media advertising strategy is essential for sustainable customer growth and must deliver strong return on investment; our ad:s paid social service will help Kindred Group realize this potential.”
Sportradar’s proprietary technology will automatically generate hundreds of thousands of personalized adverts affording Kindred Group to expand the online visibility of its three flagship brands – 32Red, Unibet and VladCasino.
The deal aims to send more effective messages directly to sports fans and bettors across the Meta platforms of Facebook and Instagram.
Elen Barber, Chief Marketing Officer at Kindred Group, added: “By leveraging Sportradar’s AI-led technology, Kindred will enhance the relevancy and personalization of social media advertising across a number of regions, boosting our creative delivery capabilities and improving marketing campaigns’ time-to-market.”
Recently, SBC Americas spoke with Mike Smith, Head of ad:s, US at Sportradar, about the platform’s capabilities and the importance of personalization in the advertising process.