After noting the opportunity presented by prediction markets for sports data companies, Sportradar is officially entering the space through an extensive data and integrity partnership with Kalshi.
On Monday, Sportradar announced a multiyear deal with Kalshi to become the prediction market’s official data and solutions provider. The deal comes with the launch of the company’s Prediction Services segment. Through the division, Sportradar will provide Kalshi with solutions that include:
- Official league data
- Live odds feeds
- Fan engagement products
- Customer acquisition solutions
- Integrity monitoring and fraud detection services
“Prediction markets represent a compelling growth engine for the global sports ecosystem, and Sportradar is uniquely positioned to shape and power this emerging sector,” said Sportradar CEO Carsten Koerl in a press release. “Our partnership with Kalshi extends the reach of our premium sports data and services into a rapidly evolving landscape, fostering collaboration with market makers and the broader marketplace. This partnership with Kalshi marks a critical first step.”
Kalshi secures data from major players in US sports
The partnership between Kalshi and Sportradar enables the prediction market giant to leverage Sportradar’s portfolio of data rights to enhance its sports event contract offerings.
The pact provides Kalshi with access to data collected from some of the largest leagues in global sports. As of June 2026, Sportradar’s portfolio of sports leagues and organizations includes:
- NBA
- NASCAR
- MLB
- UFC
- Major League Soccer
- U.S. Open
- Wimbledon
- UEFA European soccer tournaments
Both Kalshi and Polymarket get MLB data
As noted by Front Office Sports’ Ben Horney, the deal between Kalshi and Sportradar provides Kalshi with access to MLB data less than two months after the league scored an exclusive multiyear agreement with Polymarket. That partnership provides Polymarket with access to official MLB data and the league’s trademarks and logos, but the New York-based prediction market will now have to share official MLB data rights with rival Kalshi.
Sportradar also benefits from the partnership by being able to secure deals with Kalshi’s partners, including brokers.
Most recently, Kalshi reached a multiyear agreement with Madison Square Garden Entertainment Corp. The pact makes Kalshi an official prediction market partner of Madison Square Garden and includes in-arena marketing at the historic sports and entertainment venue.
Sportradar signposted prediction market plans
Sportradar first teased entry into the prediction market space in March, noting that the sector provides the company with an organic opportunity to expand its reach. The firm suggested that, as a provider of low-latency data and technology, it can offer prediction markets leverage to provide pricing and predict liquidit and improve its own bottom line.
“This is a rapidly developing opportunity in the U.S. and one where we are uniquely positioned to capitalize as the B2B leader in our industry with our premium sports rights portfolio and unmatched product suite,” said Koerl during a Q4 2025 earnings call. “Our focus is to monetize this opportunity while delivering the accuracy, integrity, and scale that exchanges and market makers need to grow responsibly.
“If you ask me now from a Sportradar Group AG perspective, we expect an uplift opportunity in the tens of millions, not in the hundreds of millions, from prediction markets,” continued Koerl.
In Q1 2026, Sportradar generated $406m in company-wide revenue. The results were an 11% increase year-over-year. Sportradar posted an adjusted EBITDA of $77m during the quarter. Its adjusted EBITDA was a 12% uptick compared to Q1 2025. Sportradar projects full-year revenue in 2026 to range between $1.8b0n and $1.86bn and a full-year adjusted EBITDA of between $457m and $468m .
Sportradar also recently expanded its reach outside of online sports betting with the launch of Playradar, a new brand that provides solutions to online casino operators. Playradar supports suppliers and developers by delivering content to operators.
Sportradar’s rival Genius also eyeing prediction markets
Sportradar’s splashy deal with Kalshi is the latest signal of intent from a sports data firm to embrace prediction markets.
During a quarterly earnings call last November, Genius Sports CEO Mark Locke said the company aims to remain compliant with state laws and regulatory requirements while embracing sports event contracts.
“As they evolve and mature, prediction markets may provide a meaningful new opportunity for Genius Sports in expanding the addressable market,” said Locke during the call. “While these products are nascent, they are evolving rapidly, and the need for Genius official league data, marks and logos, and integrity solutions will only grow as prediction markets become more sophisticated.”
Genius Sports’ willingness to work with prediction markets comes after the company sent a letter to the Commodity Futures Trading Commission (CFTC) in support of the products. It supports the offerings only if the CFTC implements integrity protections.
