Sportradar is teaming up with Hard Rock Bet to provide the online sports betting operator with real-time data and content for two of the largest competitions in sports.
On Thursday, Sportradar announced the expansion of its existing multi-year partnership with Hard Rock Bet. As part of the expanded deal, Sportradar is providing Hard Rock Bet with official data, odds and in-play wagering markets for the PGA TOUR and the UFC.
“By continuing to integrate Sportradar’s content, we’re giving players more ways to engage with the action on our top-rated app,” said Hard Rock Digital Chief Operating Officer Mike Primeaux. “This partnership strengthens Hard Rock Bet’s differentiated experience and supports our goal of delivering a simple, personalized journey that keeps fans connected to the moments they care about most.”
Sportradar’s acquisition of IMG Arena in 2025 provided the sports data and content aggregator with access to PGA TOUR rights. The company is leveraging its access to the world’s premier golf competition to provide new in-play betting markets, backed by advanced visualization solutions. The new live betting markets include hole winner and hole score, with play-by-play commentary and shot tracking also readily available.
Hard Rock Bet’s UFC bettors are also being presented with new betting markets.
The operator’s expanded pact with Sportradar adds new live betting markets that include strike and takedown metrics for UFC athletes. Sportradar is also providing Hard Rock Bet with live bout tracking that features the images of fighters and the UFC’s marks and logos.
“The addition of our newly acquired PGA TOUR and UFC content can help operators unlock more dynamic in-play betting opportunities and deepen fan engagement,” said Sportradar Chief Commercial Officer Eduard Blonk. “We look forward to continuing our collaboration to enhance the live sports experience for Hard Rock Bet’s customers across North America.”
Hard Rock Digital and Sportradar first partnered in 2022 through a multi-year deal that allows Sportradar to power the operator’s online wagering platform. The agreement provides Hard Rock Bet with access to Sportradar’s sports streaming content and allows the operator to leverage pre-match and live betting services offered by Sportradar.
Busy week for Sportradar
Sportradar bolstered its partnership with Hard Rock Bet after launching a new brand.
Earlier this week, the company debuted Playradar, a new brand that is dedicated to providing online casino solutions to operators. Playradar houses a live experience hub that facilitates the streaming of live games while wagering with online casino platforms.
It will also combine historical sports streams and casino gaming for hybrid experiences.
Sportradar also recently landed a strategic partnership with the Professional Fighters League to become the promotion’s exclusive betting data and streaming rights partner.
The company also expanded its deal with Baloncesto Superior Nacional Puerto Rico.
