Playmaker’s Founder and CEO Jordan Gnat has praised the digital sports media brand’s acquisition strategy as part of its ‘exceptional’ year of operations in 2021, which saw pro-forma adjusted EBITDA increase by 119%.
Publishing its fourth quarter and full-year accounts for 2021, Playmaker saw Q4 revenues of $7m, up from $nil in the same period last year, driven by record engagement statistics and following through on its acquisition strategy.
The firm added several brands to its portfolio throughout 2021, including Futbol Sites, Fanáticos, Yardbarker, Two-Up, SoccerMemes, VarskySports, TNN, Super Poker, Cracks, and Futmarketing.
Subsequently, Playmaker enjoyed record engagement figures, achieving its highest rankings by Comscore for total web visits in December 2021, ranking as the highest regional sports media group across Latin America and the sixth-highest digital sports media group across the Americas.
Pro-forma revenues for Q4 2021, including all acquisitions were $7.5m, an increase of 49% from $5m in Q4 2020. Full-year pro-forma revenues stood at $23.8m, an increase of 91% from $12.5m in the prior year.
Adjusted EBITDA for Q4 on a pro-forma basis was $2.9m, up 23% from $2.4M in Q4 2020, whilst full-year pro-forma adjusted EBITDA was up 119% to $9.3m, owing to the firm’s ‘focus on profitability’.
Gnat commented: “Our pro forma results for Q4 2021 and full year 2021 demonstrate the continued execution of our strategy. We are acquiring great companies and successfully integrating them to leverage the centers of excellence within each business for the benefit of the entire Playmaker ecosystem.
“Our audience numbers have grown dramatically. We are now generating over 200 million monthly sessions from more than 85 million unique users across Playmaker’s web properties, generating over 50 million monthly YouTube views and 550K monthly podcast streams, and reaching more than 100 million fans across all major social platforms.”
He concluded: “We have expanded our distribution channels to deliver relevant content to our fans when they want it, how they want it, and where they want it. Our organic growth has been phenomenal, and we have done it while maintaining a focus on profitability with a 119% increase in pro forma adjusted EBITDA year over year.”
