Stats Perform and Sporting Solutions have launched the Betting Innovation Centre to explore and develop new B2B products.
Connecting pricing and content at scale, the two firms noted that the new Betting Innovation Centre will help their partners ‘unlock the true potential of popular betting experiences like player propositions and bet builders’.
“The Betting Innovation Centre’s ingredients are truly world-class,” commented Shane Gannon, SVP of Partnerships at Stats Perform. “Sporting Solutions is renowned for its superior pricing, sharp models and traders, and access to Sporting Index to fine-tune product performance.
“Stats Perform brings the trust and quality of Opta and RunningBall data, seen by fans across sports broadcasters and publishers globally, a legacy of building outstanding front-end experiences to inform and engage bettors, and the sports industry’s largest data science team.”
For the first time, the Betting Innovation Centre will bring together ‘elite modeling, trading, data science, and sports data expertise’ under the same roof.
Partners of Stats Perform and Sporting Solutions will be able to utilize several new market and product options, including contextual bet engagement content, singles and bet builder markets, and pre-match and in-play markets.
Gannon added: “Together, this means trusted, unique, connected betting products, pre-match and in-play, singles and bet-builders, down to player level, with insightful contextual content for every selection, deployed more intuitively, in more places, for more events and sports.
“Significant work is already underway on our first product and we can’t wait to launch a series of unbeatable propositions for sportsbooks and bettors alike.”
The Betting Innovation Centre is expected to commercially launch in time for the Qatar World Cup in November.
“We share a joint belief with Stats Perform that betting has enormous untapped ‘game-play’ potential,” stated Andy Wright, CEO of Sporting Solutions. “Dynamic pricing at scale is extremely difficult, which has held back product and market options.
“The industry also needs innovative, engaging products, that are easy and entertaining for bettors to use and don’t involve lengthy development times for operators. That’s the future we will unlock with our Betting Innovation Centre.
“It’s an amazing opportunity for two uniquely compatible businesses to join forces and create a new and enduring high-water mark for immersive betting experiences.”