Bragg Gaming completes Spin Games acquisition to accelerate North American growth

Bragg Gaming has completed the acquisition of Spin Games in a transaction valued at approximately $30m, accelerating its igaming growth in North America.
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Bragg Gaming Group has completed the acquisition of Spin Games LLC in a cash and stock transaction valued at approximately $30m, a move which the firm notes ‘accelerates’ its igaming growth in North America.

Leveraging Spin’s US igaming connections, Bragg will introduce new proprietary and exclusive third-party online casino content designed to address the preferences of US and Canadian players and to cross-sell its existing player-popular European casino content.

Proprietary games such as Egyptian Magic, Fairy Dust, and Paradise Ticket, as well as games from partner studios, are expected to be launched on the company’s remote gaming server (RGS) beginning in Q3 2022 in Connecticut, Michigan, and New Jersey, with Pennsylvania expected to follow.

Yaniv Spielberg, Chief Strategy Officer for Bragg, commented: “Combining our RGS, advanced player engagement tools, data analytics capabilities, and our newest game content developed specifically to appeal to North American players, with Spin Games’ state gaming licenses and established integrations with online casino operators comprising the majority of the US market significantly accelerates our entry into the North America igaming market.

“We are positioned to quickly grow our US market presence over the next several months beginning with our igaming content and supporting game optimization technologies. In addition, our proven player account management (PAM) platform which powers several leading igaming and sports book brands in Europe, along with our fully managed operational and marketing services allows us to offer a complete solution to online gambling operators of any size in currently regulated states and as additional states approve igaming.

“With more than 30 years of experience in the North American gaming sector, Spin Games’ Founder and CEO Kent Young will serve as our President – Americas and oversee our US market roll-out growth strategy. We’re delighted to welcome Kent and the entire Spin Games team to Bragg and look forward to collaboratively driving the successful execution of this key growth initiative.”

In the expanding US market, Bragg will deliver its proprietary and exclusive content and technology combined with Spin Games’ local market knowledge and operator connections with more than 30 North American customers. Bragg’s existing content portfolio will be expanded as well thanks to Spin Games’ popular third-party titles.

Spin Games’ existing RGS and casino content, which includes more than 30 in-house developed games, is currently fully licensed and distributed in New Jersey, Pennsylvania, and Michigan, and is licensed and pending go-live in Connecticut and British Columbia, Canada.

Young added: “I am delighted to now be a part of the Bragg team and I’m confident the company is perfectly positioned to leverage our leading RGS technology and proprietary and third-party content to quickly execute on our US and Canada igaming expansion plan.

“In addition to strengthening our support of existing customers and markets, the combined company is positioned to accelerate the expansion of our propriety content library, pursue new markets, and leverage our technology to quickly support igaming in new states and provinces as they open.”