Paysafe, a specialized payments platform, has announced its expansion into the regulated New York sports betting market.
Directed by Paysafe’s CEO of North America igaming, Zak Cutler, the move builds on the company’s strong growth across the US and Canada in 2021.
The platform is now processing online deposits and payouts for Empire State players with mobile sports-betting brands in the new market. The Income Access software, Paysafe’s marketing technology and services provider, is also already powering the New York-focused affiliate programs of several brands.
Cutler commented: “Payments and affiliate marketing play essential roles in customer conversion and the growth of igaming brands and the wider market.
“We’re proud to have supported the ongoing expansion of the North American online gaming space in 2021 through 2022, with our recent entry into New York – a pivotal market that will hopefully galvanize broader US state and Canadian provincial regulation.”
Last year, Paysafe established a payments footprint in Arizona, Connecticut, Louisiana, Michigan, Montana, Virginia, and Wyoming, where the company either went live with operators or received licensing.
The platform now supports gaming brands with payments and affiliate marketing in a total of 18 states plus Washington DC.