Loto-Québec drives player engagement with 1X2 Network’s Branded Megaways

1X2 Network, an independent software company based in the UK, has taken its partnership with Loto-Québec ‘to the next level’ with the launch of its Branded Megaways mechanic. 

Through this strengthened alliance, Loto-Québec will be able to “capture its unique personality, character and voice in a game that is instantly recognizable as a Megaways title” by using the customizable elements of the Branded Megaways mechanic.

Rory Kimber, Account Management & Marketing Director at 1X2 Network, said: “Branded Megaways slots offer an experience like no other and it is great to see that the people of Quebec can now experience the edge of your seat thrills they provide combined with Loto-Québec’s brand.

“We have a long and well-established relationship with Loto-Québec and the launch of its first branded slot via Branded Megaways really takes this to the next level.”

1X2 Network noted that Branded Megaways slots have allowed operators to drive player engagement with “these titles going on to become some of the most spun in their lobbies”.

Stéphane Martel, Head of products and innovation at Loto-Québec, added: “By working with 1X2 Network and leveraging its Branded Megaways concept, we have been able to launch a truly unique slot for our players. Our Branded Megaways slot is a great addition to our growing online casino game portfolio.”