PointsBet has debuted three new products for college basketball betting as part of its “OddsFactory” proprietary technology integration ahead of the NCAA March Madness basketball tournament.
The new technology will allow PointsBet to expand its pregame same game parlay and in-play market offerings. The OddsFactory integration will also introduce new NCAA basketball market types in Lightning Bets.
Lightning Bets will grant clients more options on real-time micro-markets, as well as the operator’s Live Same Game Parlay feature. Markets available for college basketball include the team to score the next point, as well as several next minute, and next four minutes markets.
Commenting on the new products, Kyle Christensen, Chief Marketing Officer at PointsBet USA, stated: “PointsBet has become the home of live betting and there is no other sportsbook that can approach the number of live, in-game betting markets we are offering.
“Our NFL and NBA engagement has been outstanding. We expect the same experience and increased adoption as fans tune into the excitement of March Madness.”
PointsBet is operational in New Jersey, Iowa, Indiana, Illinois, Colorado, Michigan, West Virginia, Virginia, New York, and Pennsylvania. However, according to local betting guidelines, not all features will be available in every state.
Lightning Bets will have limitations in New York, as betting on in-state collegiate teams and events is restricted.
It will also have limitations in Illinois as betting on in-state collegiate teams must be placed in person, not online, and can only be made on game outcomes, not individual performances.
OddsFactory will be limited in Virginia (no Lightning Bets) as betting on in-state collegiate teams and prop betting on all collegiate events is restricted. Lightning Bets will not be available in Iowa either as prop betting on in-state collegiate teams is prohibited.
Earlier this month, PointsBet partnered with NBC Sports Chicago and NBC Sports Philadelphia to present BetCast, an alternate live game sports-betting experience, during coverage of the Chicago Bulls at Philadelphia 76ers NBA matchup on March 7.