XLMedia has formed a partnership with Advance Local to become the exclusive provider of sports betting news for the publisher’s Cleveland.com news website.
Under the terms of the agreement, XL Media will supply Advance Local’s Ohio news site with US and regional coverage of sports betting information ahead of The Buckeye State launching sports betting in Q4.
Boasting 9.9 million unique users per month, Cleveland.com is the largest media partner that XLMedia has secured so far, with the website offering the firm an ‘advance ability’ to find new revenue streams.
“We are thrilled to partner with Advance Local’s cleveland.com platform,” said Cody Darwick, Director of Media Partnerships, XLMedia. “This deal represents a major step in our strategic efforts to strike media partnerships with premium North American publishers looking to capitalize on the fast-growing online sports betting industry.
“The timing couldn’t be more perfect ahead of Ohio’s anticipated statewide sports betting launch later this year.”
XLMedia will be intent on producing sports betting content relating to NFL, MLB, NBA, NHL, UFC, NCAA sports action amongst others. Furthermore, it will provide cleveland.com with ‘high-quality commercial content and access to high-value advertiser relationships’.
Howard Kamen, Vice President of Sports Betting and igaming at Advance Local, added: “XLMedia’s expertise is an ideal fit for our business as Ohio prepares to embrace the new legalized online sports betting frontier.
“We were looking for the right partner to bolster cleveland.com’s award-winning sports betting coverage and found exactly that in XLMedia – a talented team of writers that will bring informative content to our audience along with a proven ability to create new revenue streams.”
