Spotlight Sports Group has extended its footprint across the US market via a new partnership with media brand Advance Local.
Under the terms of the agreement, Spotlight Sports Group will provide both national and localized sports betting content to Advance Local.
This, it explained, will include games, sports betting tools and latest scores, as well as a range of affiliation tools “each customized to maximize SEO and revenue for a number of Advance Local markets”.
“We are proud to be partnering with Advance Local as our teams align on a vision of content-rich, localized sports betting experiences that are more than just creating clickbait,” commented Rick Wolf, SVP, Spotlight Sports Group.
“The addition of a turnkey sports betting content platform, uniquely tailored to each local market, will give fans in Syracuse, for example, access to highly localized sports betting content, tools and engagement that makes the games more fun to watch.
“We are excited to roll out localized versions of our partnership across multiple Advance Local outlets, and seeing the investment made by Advance Local into Spotlight Sports Group repaid in new revenue, and a deeper sports experience for their audiences.”
The partnership has already gone live in New York through Syracuse.com, NYUP.com and SILive.com; in Michigan on MLive.com. Meanwhile OregonLive.com is launching in Q1, 2022.
Spotlight Sports Group’s turnkey sports betting solutions will also provide Advance Local’s audience with sports betting sections on their favorite local news websites.
Howard Kamen, Advance Local VP of Sports Betting & iGaming, said: “Spotlight Sports Group provides national and local content to drive engagement, but creating a community with games and tools to make sports fans smarter is the exciting part of this partnership.
“Spotlight Sports Group has relationships with regulated sportsbook operators in multiple states which means they are doing the heavy lifting, enabling us to concentrate on our audience and their needs.”