Minute Media has become the latest customer of global tech and digital content firm Tallysight as it seeks to elevate its sports betting content offering to its users.
Under the provisions of the deal, Tallysight will deliver its customizable software platform and monetization services to Minute Media, subsequently allowing its content creators to input sporting predictions for instant shareability on site or social media.
The deal is aiming to supplement Minute Media’s Voltax publishing platform, which helps the creation, distribution and monetization of content brands and third-party brands.
Tallysight has now increased its client list, which also includes publishers such as Gannett, SB Nation/Vox and Catena Media amongst others.
Tallysight CEO Matt Peterson noted: “We couldn’t be more impressed with Minute Media’s data-driven growth approach to the opportunities created by legalized sports betting. Their immense creator network and community-first content strategy align perfectly with our shared vision that content creators and community are the engines that drive sports betting.”
Minute Media’s FanSided boasts over 300 properties focused on pro and college sports teams, which lends well to sports betting integrations. Following the Tallysight deal, FanSided creators will gain access to the firm’s software tools focusing on efficient production and sports betting content.
Finally, Minute Media will have access to Tallysight’s affiliate management system and advanced analytical tools.
Minute Media VP of Conversions Jeff Friedlander added: “Working with Tallysight has been a top-notch experience and we’ve enjoyed their tech-first approach to problem-solving and product development.
“Tallysight’s rapid customer response time and seamless implementation gives our team confidence in a long-term and successful partnership.”