Cipher Sports Technology Group (Cipher STG) has announced a sports betting partnership with Advance Local that will see the US publisher utilize its predictive analytics tools and content on its platforms.
Advance Local’s PennLive.com, LehighValleyLive.com, and GulfLive.com will incorporate Cipher STG’s sports-betting-focused content and predictive analytics tools, delivering ‘data-rich information’ to inform users on their wagering decisions.
Cipher STG specializes in predictive analytics and content for all major US pro and college sports, PGA Tour golf, ATP and WTA tennis, plus major soccer leagues such as the English Premier League, La Liga, Liga MX, and MLS.
Adam Fiske, CEO of Cipher Sports Technology Group, commented: “We are really grateful for the opportunity to partner with several of Advance Local’s leading websites. There’s no doubt Advance Local is one of North America’s most trusted publishers, so for them to engage us at this stage of our journey is a huge shot in the arm for our business.
“Our flagship brand, Dimers.com, has been operating across the United States, including Pennsylvania, for a number of years now, so the opportunity to get some of our sophisticated sports betting products, tools, and content in front of Advance Local’s audience has already produced some great results.”
Alongside the editorial content and prediction tools, Cipher STG will also elevate the Penn Live, Lehigh Valley Live, and Gulf Live platforms as destinations for North American sportsbooks ‘looking to reach an educated and broader audience of sports fans’.
“The international experience that Cipher Sports Technology Group brings to the table was very interesting to us,” added Howard Kamen, VP of Sports Betting & iGaming at Advance Local.
“Their knowledge of the sports betting industry, and how to create new revenue streams from it, made them the ideal partner for Penn Live, Lehigh Valley Live, and Gulf Live as we look to add complementary content to what are already highly respected and trusted platforms.”