SIS (Sports Information Services) is reportedly up for sale, with the sports betting content provider’s shareholders seeking up to $240m for the business.
As reported by UK outlet Sky News, shareholders of SIS are sounding out interest in the company and are hiring advisers to run the process.
Overseen by Oakvale Capital, the process has reportedly courted “a strong level of interest” from potential buyers, with the betting content provider having a global presence on both sides of the Atlantic.
With a large presence in the UK and Europe, SIS has expanded stateside in recent months, most recently providing its services in the sports betting market in Colorado. It is also present in New Jersey as it seeks to deliver racing and esports betting content to operators in the US.
SIS also holds a strong presence in Latin America, as it most recently sponsored one of the most prominent racing days in Chile’s calendar, as well as providing services in Argentina and Uruguay.
Partners of SIS include bet365, Betfred, Entain, and PointsBet, to which it provides its horse racing and esports data.
SIS is owned by several operators including Entain, William Hill, and The Tote in the UK, but if these reports are to be believed, those shareholders believe the business is in a prime position for a sale to maximize the value they can extract.
When Sky News reached out to SIS, they did not provide a response.
