Sports betting and igaming platform provider BtoBet has broadened its Latin American partnership portfolio this week with the addition of a new strategic agreement with PlayRobinHood.com.
The socially responsible gaming platform, which donates 50% of players’ losses to social causes, will be integrating BtoBet’s Neuron 3 platform, enabling the operator to deliver a differentiated, tailored and player-centric betting experience to its players.
Focusing entirely on the sportsbook vertical, PlayRobinHood.com will be delivering a wide range of bet offerings to its target punters based on local and international sports events, varying from pre-match to live bets, and also the highly sought-after jackpot betting.
BtoBet CEO Alessandro Fried welcomed the newly penned deal, stating that throughout recent years the firm has progressively expanded its presence in the Latin American region through strategic partnerships.
“LatAm is a region that is constantly evolving, closing the technological gap to the more mature European market. All in all it provides the ideal set of circumstances for business growth for operators,” he said.
Fried added that he looks forward to sharing BtoBet’s same passion for sports betting with the PlayRobinHood.com team and seeking to achieve excellence through technological innovation.
Bo Grujicic, PlayRobinHood.com’s founder, stated: “BtoBet has built up a solid reputation in the region, with their technological solutions providing us with innovative back-office tools that allows us to not only facilitate our operations, but more importantly to better analyse and understand our target players.
“Most importantly their technology is tried and tested in the region’s various markets. This will help us deliver a betting experience on a micro-level, whilst paving the way in the best possible way for brand differentiation.”