Caesars Sportsbook is continuing to work with one of America’s pro sports leagues.
The gambling operator announced on Thursday that it has renewed its U.S. partnership with the NHL. The deal, which is a multiyear pact, will keep Caesars as an official sports betting and gaming partner of the league. The extension also provides Caesars Digital with access to the NHL‘s intellectual property to develop league-branded iGaming titles.
“With the defending Stanley Cup Champions residing in our home city of Las Vegas, we have a front-row seat to the excitement and passion that the NHL provides,” said Caesars Digital President Eric Hession in a statement. “This partnership extension with the league continues our efforts to build on that fan passion by bringing unforgettable experiences to all of our valued customers across both sports betting and online casino.”
As part of the extended partnership, Caesars Sportsbook and its loyalty program, Caesars Rewards, will have a presence on NHL broadcasts during Stanley Cup playoff games.
Caesars Sportsbook will also leverage NHL team logos and imagery on its online app.
NHL’s portfolio of gaming partners
Last December, the NHL extended its existing partnership with BetMGM. The operator, which is a joint venture between Entain and MGM Resorts, became the NHL’s first sports betting partner in North America in 2022. The league also secured a deal with FanDuel.
BetMGM’s renewed deal with the NHL includes its iGaming business, which is authorized to operate in Michigan, New Jersey, Pennsylvania, West Virginia, and Ontario.
In 2023, BetMGM Casino debuted NHL Gold Blitz. The game, which is the NHL’s first endorsed online slot game, features logos from all 32 league franchises.
