Online betting and technology provider PlayUp has expanded its igaming presence in the US after securing market access in the state of Indiana, subject to regulatory approvals.
Through its existing deal in the Hoosier State with Caesars Entertainment, PlayUp will add its suite of igaming products to its sports betting offering with the operator in the state once legislators and regulators have the framework in place for the sector.
The new arrangement with Caesars follows its existing access arrangements with the operator in New Jersey, Pennsylvania, and Iowa for igaming, and Indiana and Iowa for sports betting.
PlayUp’s US Chairman, Dennis Drazin, commented: “We’ve proven we can gain market share in the ultra-competitive sports betting landscape in New Jersey.
“Once regulated, we will be ready to bring PlayUp to the igaming market in Indiana which we recognize as a monumental growth opportunity for our business.”
Earlier this year, PlayUp announced receipt of a new investment in the firm worth $35m while also strengthening its executive team with the appointment of Art Hamilton as its US CFO.
The sports betting technology firm has also recently agreed to become the first sports gaming partner of Panther City Lacrosse Club in a deal believed to be the largest team sponsorship arrangement in National Lacrosse League history.