Sportsbook platform Metric Gaming Group has entered into an exclusive long-term strategic partnership with Lacerta Sports Limited, a sportsbook solutions provider.
The partnership looks to “set a new standard in online sportsbooks managed services” by bringing together the two firm’s technology development and deployment skills, as well as advanced customer analytics and automated pricing systems.
“We are proud to partner with a company of Lacerta’s standing and capabilities. The powerful combination of our technology and Lacerta’s pricing and analytical excellence is a compelling alternative for those operators looking to build or buy their own sportsbook platform”, said Keith Hayes, CEO of Metric Gaming.
“As a Vegas headquartered company, we are particularly excited at the opportunity this creates for us to better serve the North American market.”
Steve Edery, Founder and CEO of Lacerta Sports, added: “We are delighted to announce our partnership with Metric Gaming.
“The companies share a vision of how the sports betting market should operate, by combining Metric’s advanced sportsbook platform with our best-in-class pricing and analytical capabilities we believe we can reshape the online sports betting market”
