British operator bet365 is bringing its free-to-play game to new North American markets.
The sports betting and online casino operator is collaborating with gamification technology company Low6 to launch their Over/Under F2P offering in Arizona and Mexico. The game, which is currently available in Canada and select U.S. markets, allows bet365 users to earn bonus bets by combining between three and 10 player props per entry, with rewards determined by the number of correct selections. As of October 2025, Low6 and bet365 allow users to create Over/Under lineups for the NFL, MLB, the NBA and the NHL.
Arizona marks the 13th U.S. market where bet365 has launched Over/Under.
“Free-to-play gaming is transforming how fans interact with sportsbooks,” said Low6 CEO Jamie Mitchell. “Our collaboration with bet365 shows that when you combine beautiful design, one-click betting integration, and localized content, you can convert casual players into long-term customers. We’re excited to bring this experience to new markets within our bet365 partnership.”
Over/Under drives innovation for bet365 while providing users with more gaming options.
Low6 and bet365 plan to bring the product to additional markets in 2026. The companies plan to bring the offering to new markets in the U.S., Latin America and Europe.
“The next generation of players interact with sports markets differently than their predecessors. They demand less noise and a simpler, intuitive UI experience,” said Low6 Chief Strategy Officer Josh Turk. “Visual tools like the Over/Under free-to-play game provide a personalized step-by-step journey to constructing their real-money SGPs from a foundational F2P experience.”
bet365 faces potential tax hike in Mexico
Bet365 is expanding its reach in Mexico as licensed online casino and sports betting operators face a potential tax hike on wagering with a new economic package.
Mexican Finance Minister Édgar Amador’s 2026 Economic Package proposes amending the country’s Special Tax on Production and Services (IEPS), which applies sin taxes to certain verticals. The package proposes amending the IEPS to raise the tax on gross gaming revenue for licensed operators from 30% to 50%.
The tax rate increase applies to both retail and online betting.
The economic package also raises taxes for soft drinks, tobacco and violent or adult video games. According to estimates from Mexican President Claudia Sheinbaum, the tax increase on sin verticals is projected to generate $2 billion in additional tax revenue.
Mexico’s federal budget for 2026 is estimated to reach roughly $551 billion. The tax increases are expected to help a budget shortfall with revenue estimated to be $475 billion.
