Daily Racing Form (DRF) and its DRF Bets mobile sports betting branch will sponsor the Alfa Romeo F1 team, ORLEN, for the upcoming 2022 season.
Under the provisions of the agreement, DRF Bets will be emblazoned onto the ORLEN F1 team car for the upcoming season as well as gaining VIP access to all races throughout the racing calendar and major branding opportunities.
The Affinity Interactive-owned brand is seeking to grow the DRF Bets brand, with its betting solution fully integrated with data, analytics and expert picks.
James Zenni, Chairman of Affinity Interactive, said, “As we continue to grow the online and mobile wagering platforms of DRF Bets, sponsoring a like-minded pioneer and visionary in Alfa Romeo F1 Team ORLEN is a tremendous opportunity to showcase our platforms to dedicated Formula One racing fans around the world.
“We look forward to working with the ownership team to explore ways to expand the partnership.”
DRF Bets already has sportsbooks live in Iowa and Missouri, with other states unlocked via market access agreements. It aims to continue its rollout as the US sports betting industry opens up through increasing legalization.
Frédéric Vasseur, Team Principal Alfa Romeo Racing ORLEN, added, “DRF Bets is a growing brand in the sports betting industry, and we are proud to feature them on our car for the upcoming season.”