MGM Resorts International and BetMGM, the joint venture between MGM Resorts and Entain, are among the latest in a flurry of betting and gaming firms to join the American Gaming Association (AGA) as official partners of its Have A Game Plan® mission.
Have A Game Plan aims to promote responsible sports wagering to new consumers and seasoned bettors. This announcement coincided with last week’s AGA Responsible Gaming Education Week (RGEW).
As the industry experiences monumental growth, RGEW 2021 highlighted MGM Resorts and BetMGM’s unified commitment to responsible gaming. Both parties will continue to promote responsible gaming education throughout the year by providing useful information, tools and resources on their apps and websites.
“We are proud to become a partner of such an important initiative for the industry,” said Richard Taylor, Responsible Gambling Program Manager, BetMGM. “Through GameSense, we are committed to doing our part in creating a fun and safe experience for customers.”
As MGM Resorts and BetMGM continue to expand and evolve their sports betting and other gaming platforms, responsible gaming education remains a key focus. GameSense is an industry-leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation (BCLC), focusing on positive, transparent and proactive conversations with players about how to gamble responsibly.
The program comes alive through personal interactions between guests and trained staff based at each property’s M life Rewards desk. In addition to speaking to trained employees – known as GameSense Advisors – guests also utilize interactive GameSense touchscreens and educational materials, and other resources found at the M life Rewards Desk.
Garrett Farnes, Responsible Gaming Compliance Manager, MGM Resorts, said: “This partnership complements our ongoing commitment to GameSense. GameSense has been an instrumental part of the MGM Resorts guest service model since 2017, helping customers understand the risks, where to get help and ultimately, how to keep gaming fun.”