Online gaming operator PointsBet has been selected by the National Football League (NFL) as an approved sportsbook operator for the upcoming 2021 season.
Through the partnership, the sportsbook operator will be provided with sponsorship opportunities and brand visibility via integrations across various television and digital assets, including NFL-owned networks as well as their full suite of media partners. It will also gain usage of official NFL data, enhancing its customer experience.
Johnny Aitken, PointsBet USA CEO, commented: “The PointsBet team is excited to become an Approved Sportsbook Operator of the NFL leading into the 2021/22 season, as the relationship will be a cornerstone for PointsBet to provide the fastest and most comprehensive in-play betting experience in the world.
“Through our fixed odds and unique PointsBetting platform, we seek to offer the most NFL pre-game betting options. This relationship now complements that pre-game offering with a heightened in-play experience as we continue to expand our national footprint on a more seamless and reliable app across every customer touchpoint.”
Last month, PointsBet added NFL icon Drew Brees to its team as a brand ambassador. Brees, who this season is kicking off his broadcasting career with NBC Sports – PointsBet’s official sports betting partner – will strengthen the relationship between the broadcaster and the operator.