Following what was widely acknowledged as a relatively quiet month for sports betting in June, New Jersey has seen a resurgence in action, with the state’s Division of Gaming Enforcement reporting revenue of more than $53 in July, up a full $8m on the June performance.
The increase, said media firm BonusSeeker.com, which came mostly from the sports industry, was not unexpected. Operators experienced a $6.97m growth in total online sports betting revenue arising from strong action from baseball, golf and international soccer competition.
Golden Nugget Online and its group of operators retained a significant revenue lead in the online casino segment with a record-breaking $14.89m take in July and reaching more than $93.5m in year-to-date revenue.
Heading the chasing pack was Resorts Digital Gaming, incorporating among others DraftKings, Resorts Casino and BetStars. The company generated $6.24m in online casino revenue for July and $43.5m in earnings for the year. Borgata Online Casino, which earned a monthly record $5.92m, took third spot.
Taken in the round, the New Jersey online casino market recorded its second-best revenue month ever with revenues of $37.43m. “With a $1.14m month-over-month increase in online casino revenue and a $6.97m increase in sport wagering gross revenue, online casinos and sportsbooks in New Jersey close July on a strong note and look to enter football season with some wind in their sails,” said BonusSeeker.
Managing Director Rich Migliorisi noted: “The industry experiencing an upswing during July is pretty exciting. Football season in the fall was always going to ramp up action and revenue numbers, but for that process to kick-start in the summer without as many sports to bet on is an encouraging sign.”
NJ Online Sports Betting Revenue For July 2019 ($m)
- Bally: $.236
- Borgata: $.163
- Golden Nugget: $.127
- Hard Rock: $.024
- Ocean Resorts: $.646
- Resorts Digital: $3.72
- Meadowlands: $7.32
- Monmouth: $1.65
- Tropicana: $.015
- Total: 13.907