Independent DFS operator PrizePicks has signed a new partnership with the National Football League’s Atlanta Falcons, under the terms of which it will bring some of its most passionate members to Mercedes-Benz Stadium, home of the Falcons, for a night of fantasy football drafts in early September.
The partnership is the first of its kind for both parties. The draft event will host 500 attendees and take place in the Delta Club of Mercedes-Benz Stadium. Falcons legends and cheerleaders will be a part of the draft event experience.
The partnership is described as a crown jewel by Atlanta-based PrizePicks, which has built a partner strategy focused on greater Atlanta and the southeast region across the NFL, Major League Baseball, esports and others.
CEO Adam Wexler commented: “Arthur Blank built Home Depot from the ground up here in Atlanta before going on to own the Falcons and his commitment to the city and region has never wavered.
“We like to think that PrizePicks shares some of that DNA, and we believe this partnership can not only benefit our respective fans and customers, but also help cement a new major B2C brand from the city of Atlanta, something which would reinforce its reputation as a technology hot spot.”
The season-long partnership features a host of digital, email and social media components. Foremost is PrizePicks serving as the presenting sponsor of the Falcons “Gameday Predictions” Instagram series, a prediction-based poll that engages fans ahead of an individual week’s games and features a Falcons skill player each week.
“We are pleased to be partnering with Atlanta-based PrizePicks,” stated Mace Aluia, Vice President, Corporate Partnership Sales, AMB Sports and Entertainment. “We continue to look for partners who are forward-thinking and creating new opportunities to align our brands and core values with different audiences. Entering the fantasy gaming space is a great new vertical for the Falcons and will add another layer to our best-in-class fan experience.”