XB Net to deliver North American racing content to Italy via Sisal agreement

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XB Net, a provider of premium content for North American horse racing, has finalized a new agreement to provide its US racing content to the Italian operator Sisal.

The deal deploys an extended range of XB Net’s live pictures, data and betting services from a network of over 60 North American tracks – over 75% of US horse racing – allowing Sisal to offer a pipeline of rapid-cycling betting opportunities. 

The daily schedule of content, which complements Italy’s domestic racing action, provides Sisal with a reliable source of fast-settling betting content. This immersive action, said XB Net, is proven to capture and retain the attention of audiences during competitive digital-entertainment cycles, driving new revenue streams across many of the planet’s most prestigious horse races. 

These include the Pegasus World Cup, and two legs of this summer’s recent Triple Crown, featuring the Preakness and Belmont Stakes, alongside the season’s flagship finale at the Breeders’ Cup World Championships at Del Mar (5-6 November).

Simon Fraser, Senior Vice President of International at XB Net, commented: “Sisal is a giant brand whose expertise and trademark customer care is best in class. Therefore, it’s a perfect moment to partner with their optimised Italian sportsbook, which has quickly embraced the merits and utility of North American racing. 

“While domestic racing is back in full swing in Italy, those players who were drawn to North American racing during the pandemic have mostly been retained which represents another key validation of our product.

“Wherever you set your scene in the world, delivering the right content at peak leisure-times remains paramount during a new era of variability for any sportsbook tab. XB Net’s wide range of low-latency racing solutions and racetracks are now ensuring the requisite elasticity for Sisal.”