Global sportsbook operator PointsBet has appointed veteran communications and public affairs executive Patrick D Sandusky as Senior Vice President of Communications, effective May 3, 2021.
In the newly created role, he will lead all external communications and media relations for PointsBet and report to PointsBet USA CEO Johnny Aitken, while being based in the firm’s East Coast offices.
On his appointment, Sandusky stated: “I am excited to join a growing company that is not only an industry leader in the sports betting space, but also at the forefront of sports and technology. The future of fan engagement will be built around sports wagering, and PointsBet – along with leading partners like NBC Sports – will change the dynamic on how sports fans interact with their favorite teams and leagues.
“I look forward to utilizing the strong foundation in place and helping shape strategy and vision to find success in the burgeoning, competitive space that is US sports betting.”
Sandusky brings two decades of experience as a frontline, global media spokesperson in both the US and the UK to the PointsBet team. He most recently served as Senior Vice President, Public Relations at The Madison Square Garden Sports Company (MSG), where he was responsible for all communications and digital media activities across MSG-owned teams and properties.
Prior to MSG, Sandusky spent 10 years at the United States Olympic & Paralympic Committee (USOPC), leading all external communications for the world’s most successful National Olympic Committee as Chief External Affairs and Communications Officer.
In welcoming Sandusky, Aitken commented: “Having best-in-class people to harness the power of best-in-class technology is a mandate at PointsBet. As the US sports betting market continues to expand and mature, Patrick’s wide range of executive experience and tireless work ethic will be a huge boon for the PointsBet team.
“We are excited to leverage his excellence in communications and public affairs, media, league and team partnerships, brand building, and the global sports landscape to capitalize on the opportunity at hand.”