PointsBet has confirmed the appointment of experienced marketer Ansley O’Neal as its Vice President of Brand Strategy and Marketing and sports betting heavyweight Josh Powell as its Director of Brand Marketing.
Aiming to greatly improve its brand messaging and marketing strategy, PointsBet has brought in two people with vast marketing and sports betting expertise.
O’Neal is formerly of the International Olympic Committee and will oversee the development and execution of the brand and marketing strategies, reporting to Chief Marketing Officer Kyle Christensen.
Her career highlights include the delivery of the largest ever Samsung Athlete phone program, overseeing the delivery of phones to Olympic & Paralympic athletes at Tokyo 2020, and creating the Dow Carbon Partnership program, supporting the carbon offsetting of the Olympic Movement.
Powell will directly report to O’Neal and will be responsible for the marketing function to design and execute campaigns across the sports betting space.
Boasting a wealth of sports betting experience, Powell previously worked for Paddy Power where he managed marketing stunts. He also oversaw new market launches with Betfair while partnering with Arsenal FC, FC Barcelona, and Real Madrid. He joins PointsBet from startup agency The Tenth Man, where he served as Director of Social and Digital.
“In an industry that’s marked by outsized promos and ad blitzes, PointsBet is aiming to deviate away from this norm and leverage marketing tactics that work to enhance live sports for fans and bettors while maximizing on the current sports-betting boom in the states,” commented Christensen.
“We’re thrilled to have Ansley and Josh on board and tap into their expertise of the industry as we work to further cultivate our brand in the US market.”