SportsDataIO has agreed to a distribution partnership with NBC Sports’ Rotoworld to produce an instant integrated data-plus-news feed.
Under the terms of the agreement, NBC Sports’ Rotoworld Player News will be made available to third parties, including sports betting operators, as part of SportsDataIO’s Players’ Feed.
“Rotoworld’s Player News, coupled with SportsDataIO’s Player Data, gives first time access to Media, Fantasy, Sports Betting sites and more – a true 360-degree content offering,” commented Ed Williams, Sr Director, Content (Betting/Gaming), NBC Sports EDGE and Rotoworld.
“Combining the best player news and the most timely and thorough sports data in the market creates a valuable and winning combination.”
For over 15 years, SportsDataIO has been supplying content – including API feeds, predictive engines, and data visualizations – to gaming, fantasy, and media brands, powering their products across multiple verticals.
Dustin Sullivan, President for SportsDataIO, added: “Being selected as NBC Sports’ exclusive distribution partner for their best-in-class Player News gives us the final component to round-out our Players’ Feed product, containing lineups, injuries, rosters and depth charts, creating an instant market-leading product bundle.”
Back in July, SBC Americas spoke to Sullivan about SportsDataIO’s BAKER Predictive Engine, how it simulates every game for a league’s season down to the play-by-play level, and how it can be utilized by sportsbooks.