The Professional Fighters League (PFL) is leveraging the services of Sportradar to streamline the delivery of data and streaming rights for sports betting.
Sportradar and the PFL have agreed to a strategic deal to make Sportradar the mixed martial arts organization’s betting data and streaming rights partner. The deal allows Sportradar to exclusively power the PFL’s delivery of rights and data to provide and support market pricing and live bet offerings. The use of Sportradar’s solutions will be used throughout the PFL’s regular season and post-season league format.
The PFL is poised to expand its reach through the pact as its content will be distributed to Sportradar’s portfolio of more than 800 operator partners.
“The PFL is one of the most dynamic and fastest growing sports leagues in the world right now and Sportradar is well-positioned to help the league capture that fan interest,” said Sportradar Executive Vice President of Rights and Strategic Projects Moritz Gloeckler. “We’re pleased to work with them to create innovative solutions that drive engagement and transform the fan experience.”
Sportradar is working in a combat sports industry that reported only one suspicious match-fixing incident in 2025, according to the company’s annual Integrity in Action: Global Analysis & Trends report. The incident was an increase from the zero reported in 2024.
The sports data and content aggregator will deploy its integrity solutions during the 2026 FIFA World Cup. Earlier this month, Sportradar extended its integrity services agreement with FIFA for an additional five years.
The pact allows FIFA to use Sportradar’s monitoring and investigative services until 2031.
Sportradar wants to work with prediction markets
Sportradar is planning to diversify its business through entering the prediction market space, where it sees an opportunity to be a key stakeholder in data and content.
“This is a rapidly developing opportunity in the U.S. and one where we are uniquely positioned to capitalize as the B2B leader in our industry with our premium sports rights portfolio and unmatched product suite,” said Sportradar Chief Executive Officer Carsten Koerl during the company’s Q4 earnings call earlier this month.
Sportradar has partnerships with two sports leagues that have ties to prediction markets, the UFC and NHL. The UFC secured a real-time market integrations deal with Polymarket in 2025, while the NHL has partnerships with Polymarket and competitor Kalshi.
“Prediction markets are an exciting new avenue of growth for our company, and we are currently in detailed commercial discussions with the key players, and expect to announce more on this front soon,” continued Koerl.
Sportradar plans to explore the prediction market space after reporting favorable earnings.
The company generated $1.5bn in revenue in 2025, up 17% compared to the year prior. Sportradar’s adjusted EBITDA closed at $345m in 2025, a 33% uptick year-over-year. The Swiss company projects full-year revenue in 2026 to reach roughly $1.8bn.
