United Soccer League (USL) club Indy Eleven has appointed BetRivers as its Official Sports Betting Partner in conjunction with a multi-year corporate partnership agreement announced this week.
Through the partnership, BetRivers has become the third “Pillar Partner” of Indiana’s Team – alongside Central Indiana Honda Dealers and Community Health Network – and will have exclusivity in the sports betting category through the duration of the agreement.
This unique partnership was also supported by Sportradar, a key partner to Indy Eleven in this space and a developer of the relationship in the category.
Indy Eleven President and CEO Greg Stremlaw commented: “Since the legalization of sports betting in Indiana in late 2019, Indy Eleven has been extremely focused on finding a true partner to maximize what has become a pivotal area for growth in all corners of the sports industry.
“I want to thank BetRivers for the tremendous commitment they have shown to our club. We look forward to working with them in a myriad of ways beginning with the upcoming 2021 season.”
Highlights of BetRivers’ Pillar Partnership include sleeve logo placement for an Indy Eleven partner on all 2021 PUMA jerseys, a Presenting Partner night in conjunction with a 2021 home game, sponsorship of the post-game show following all local television broadcasts on WISH-TV and MyINDY-TV 23, prominent signage and digital assets, and sponsorship of the opening segment of the weekly soccer Saturday radio show The Fan.
Mattias Stetz, COO of RSI, which operates BetRivers.com, noted: “BetRivers.com is excited to be an official sports betting partner of Indy Eleven. This partnership combines two organizations that share an unwavering commitment to excellence in providing sports fans with unparalleled experiences.”