FanDuel Group has been selected as the exclusive sportsbook, casino, racing and fantasy sports partner of SportsGrid after the two signed a new strategic content and distribution partnership.
Under the multi-year agreement, FanDuel will gain exclusive category access to digital distribution, broadcast, syndication, and radio assets across SportsGrid’s gaming and lifestyle network, including XUMO, PlutoTV, The Roku Channel, and STIRR.
“We’re excited to provide our loyal fantasy and sports betting customers with more ways to learn, play and win through this exclusive partnership with SportsGrid,” said CEO of FanDuel, Matt King.
“By deepening our partnership with SportsGrid, we can bolster our distribution footprint in the US and differentiate our content offerings, equipping more fans with the data and intelligence needed to make informed decisions, whether finalizing a lineup or placing a wager on a big game.”
SportsGrid will continue to produce sports wagering programming from its facility at the FanDuel Sportsbook in New Jersey. In addition, FanDuel will also sponsor both Meadowlands Studio 1 and SportsGrid’s New York City Studio 34 as part of the agreement.
The duo will also work together on 50 hours of original video and audio content each month, with SportsGrid committing to promoting FanDuel’s odds, data and promotions in both branded and unbranded shows.
“Millions of sports fans rely on our real-time data and intelligence as they formulate their fantasy or sports gaming strategy,” said Louis Maione, President and Founder of SportsGrid. “FanDuel has been a great partner for us and furthering our partnership with such a recognized leader in the space helps us better serve the community and strengthens our position as the premier free sports gaming and lifestyle channel.”