Pariplay is enhancing its innovative content delivery platform.
The NeoGames subsidiary has announced a partnership with Kero Gaming to bolster its Fusion aggregator platform, which provides conversion, retention, and bonus tool mechanics for operators. The partnership adds sports betting options to Fusion for the first time with Kero being a supplier of micro betting data through its proprietary algorithms.
“Our content deal with Kero Gaming demonstrates our position as one of the world’s pioneering gaming aggregators and we are thrilled to be welcoming its portfolio onto the Fusion platform,’ said Pariplay Director of Partnerships Ashley Bloor. “With both parties solidifying themselves as visionary forces in the industry, we are confident the partnership will spearhead success as we branch into new sports betting technologies and will resonate with players globally.”
Kero’s integration into Fusion provides the aggregator with access to more than 14,000 games from a portfolio of over 150 developers. Fusion aims to provide operators with more return on investment opportunities while providing entertainment value for players globally.
Operators leverage Fusion’s services with support offered by Pariplay around the clock.
Busy month for Pariplay
Earlier this month, Pariplay partnered with EQL Games to deliver a catalog of instant games to the Virginia Lottery through the Fusion platform.
Pariplay and EQL Games have been working together since July 2023 after reaching an agreement to bring EQL Games’ iLottery titles to regulated markets across America.
The Fusion platform has also partnered with Games Global and Pragmatic Play.
