SportsGrid widening media ecosystem with new North American betting app

App Store
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SportsGrid has announced the launch of its direct-to-consumer sports betting-based app across North America to complement its streaming and programming schedule. 

The app, available to bettors from the Apple App store across the US and Canada, aims to combine the SportsGrid live and on-demand video content with a library of betting news, statistics, and real-time data. 

SportsGrid will deliver the latest odds, sports stats, line movements, game picks and player projections to players as it seeks to create a ‘one-of-a-kind experience’. 

Designed for bettors, sports fans, and fantasy sports users, the app will also focus on helping users adopt and improve their ‘analytical approach’ to predicting and forecasting results with the array of information available. 

SportsGrid introduced a dataset to compare players’ and teams’ betting trends, see the SportsGrid model picks and access commentary on their favorite teams within the app. 

“Our company objective with the app is to widen the SportsGrid ecosystem by providing curated sports betting insights and real-time data and analysis in a way that complements the value our network is already bringing to our millions of viewers,” said Alex Levine, VP & Head of Product at SportsGrid. 

“The app is a second screen option to stay engaged with SportsGrid content and insightful expert commentary to make an informed bet.”

The launch of the SportsGrid app comes after the platform grew its visibility in 2022 on its business’ streaming and programming side. 

Last year, the company secured a deal with several companies in the sports betting space such as Sportradar and BetMGM, as well as with the Associated Press. 

Meanwhile, it expanded by launching with Amazon’s Freevee, distributing its programming via its free-to-air service. 

SportsGrid also saw geographic expansion, launching its Canadian service recently and announcing its intention to launch a LatAm-facing Deportes channel later this year. 

Introducing an app with data and information comes as the firm attempts to retain users’ attention as the convergence between sports media and betting continues as a key trend throughout the last 12 months.